BROOKLYN MUSEUM Rebranding
PROJECT INTRODUCTION ︎︎︎
This project is a rebranding of the Brooklyn Museum of Art. Redesigned to better fit the museum’s identity and image, this project was created with group members Lisa Wu Mo, Ivy Liu, and myself.
The Brooklyn Museum is inclusive to all genres of art, and it is traditional and non-traditional in its exhibitions and its willingness to take risks.
The brand’s intention is to create a dedicated environment that exhibits the arts without the fear of being censured that connects and inspires the public (in an inclusive, impactful, intimate, and educational way).
With that being said, the brand’s personality traits are defined as Courageous, Catalyst, Impactful, and Inclusive.
Taking this into account, this project creates a whole new system of identity that portrays the museum’s ability to connect world cultures and ideas courageously to the public through the power of art.
